Start planning your Peer-to-Peer Online Campaign! 

Launching a successful online campaign requires you to plan ahead. Get a clear idea of what your campaign will be like so you can communicate a detailed description of your campaign to your board, committee, and fundraisers.

Answering these four questions will lay a foundation of clear objectives to help you get started:

1. What is the fundraising goal? This is the total amount of funds you need to raise for this campaign.
2. What are you funding? Be specific. This tells donors what their donation is going toward so they know the exact impact they are making on your organization
3. Why? Tell everyone why these funds will help to better the organization and your mission overall.
4. Create a Timeline. This will allow you to organize and set goals throughout the planning and launch of your online campaign

Overall, it is important to take a long term approach to peer-to-peer events to fully prepare and equip everyone involved. Preparing ahead of time will increase the impact made on your organization for both donor acquisition AND cultivation. 

By the way, we know you can do it and we're always here to help. We also know there are only so many hours in the day.

If you find yourself wanting to launch a campaign, but need more hands, we may be able to help. We offer additional add-on campaign support services. Need to know more? Let us know.

Client Highlight: Diane's Heart

Diane's Heart launched their first ever online campaign with Swell this spring. They engaged a total of 18 fundraisers whom they called Game Changers.

• Diane's Heart successfully motivated their Game Changers by providing incentives and communicating effectively with them throughout the entire campaign.
• They had a clearly defined goal: raising funds to fully cover the fees for all moms participating in their She Knew There Was More coaching program.
• The campaign made a huge impact and they were able to raise over $25,000 with a total of 233 donors. 

You can take a look at their online campaign site HERE.

Important Reminder: Software doesn't raise money, People do.

To effectively launch a peer-to-peer campaign, the first step is to recognize that some of your donors, board members and volunteers have been asking friends all along. The software is simply providing a tool that expands their ability to reach beyond the Rolodex/telephone and create social proof among their friends.

Truth: Software cannot replace the importance of cultivating passionate donors and storytellers. Remember that the offline work of nonprofit directors and event coordinators is the key to success.

Diane's Heart Did It and So Can You!

Are you ready to get started?

The links below walk you through the process to build your campaign, and provide helpful tools for you and your fundraising champions. 

• Steps to Build an Online Campaign 
• Champion Fundraising Guide
• 30 Day Guide to a Successful Online Campaign
• Fundraising Toolkit
• Fundraising Ebook
• Sample Email to Prospective Fundraisers
• Guide for Fundraisers, "Who to Ask for Donations"
• Fill-in-the-Blank Resource Page

Need a quick refresher on how to do something in Swell? Check out your Help Desk Guide! You'll find it linked in the footer and left-hand menu of your Swell dashboard so it’s there for you anytime you need it.